Orange Soda gladly accepts projects that call for local search engine optimization solutions. The digital marketing agency focuses on driving high quality traffic for brick and mortar businesses that also operate functional websites. However, Orange Soda knows that it is important to direct virtual visitors to actual real life stores and offices. Visiting a website only leads to information that does not make any sales immediately. Therefore, Orange Soda makes sure that maps and directions are available to physical locations that are advertised on websites. Geographic targeting is a type of approach taken by Orange Soda. Only users within a specific area are shown ads that are funded by pay per click campaigns. Such sponsored search tactics can be used to attract customers within a specific physical radius from a brick and mortar business. Orange Soda also makes sure that the sponsored marketing funds stay within the clients' specific budget.