BrightEdge uses modern analytic technology to optimize web sites for search engines, social networks and other relevant web hot spots. Organic SEO services capture a specific audience through attractive content. For example, BrightEdge develops high quality content on a website that looks presentable to actual human visitors and not just search engine crawling robots. Analytic tools can be integrated into a website to see if organic SEO is effective at attracting the right type of visitors to different web pages. Content management systems can also be integrated into client websites in order to make quick changes to web pages. BrightEdge can edit and manipulate a website until the perfect formula for organic SEO is achieved. Detailed data reports can reveal whether content optimization becomes more favorable with the largest search engines on the world wide web. BrightEdge can also create custom social media profiles and pages for valued website clients.