Straight North is a self proclaimed digital marketing firm that brings modern search engine optimization to a whole new level for corporate and small business application. The marketing team at this company conducts keyword research in order to determine the best phrases and terms that should be used on web pages. Onsite and offsite strategy is also created after all of the keyword data is compiled. Link acquisition is another important process in SEO. The marketing experts at Straight North ensure that clients' websites develop solid relations with other websites that provide relevant content. Analytic software can be integrated onto web hosts in order to track the progress of SEO methods applied by Straight North. Webmasters can gain access to detailed reports on the origin of user traffic and all other activities. Click through rates on search engines are also analyzed to determine which keywords generate the most leads to a website.