SearchRPM is a SEO company that prides itself on its creative approach to search engine optimization. They believe that there is more to the field than just crunching numbers. CEO Michael Ramirez has talked about how he feels imagination is necessary to understand SEO as the web evolves. To foster communication about online issues, the company holds events where developers, business people, designers and anyone else interested mingle to discuss Internet-marketing topics. Since they are based in Austin Texas, a digital hub, these events are often full of industry professionals. Among other things, SearchRPM design websites that look good on the surface and also show up in searches by prospective customers. SearchRPM create Internet "ecosystems" for their clients where all the different components work together to attract visitors, retain them, turn them into paying customers and ultimately convert them into ambassadors for the brand.