As the name of the agency suggests, Higher Visibility offers solutions that can improve the visibility of websites on search engines as well as other platforms including social networks. To jump start search engine optimization projects, a website has to be reviewed fully from a critical perspective. Errors in HTML coding must be fixed promptly to ensure that search engines will analyze the changes and reconsider the rankings for a given website. Higher Visibility understands what it takes to win some points in the eyes of Google robots or spiders that crawl the world wide web daily and compile rankings. Keyword analysis is an essential component of search engine optimization by Higher Visibility. Certain words or entire phrases have to be studied in relation to the types of results they generate on search engines. By identifying popular keywords that users look for on Google, Higher Visibility can optimize websites that offer relevant content for visitors.