With a solid portfolio in digital marketing, Hudson Horizons has what it takes to accommodate various clients such as small businesses, corporations, organizations, schools and governments. Search engine optimization (SEO) is utilized for more than just improving a website's ranking on Google, Bing and Yahoo!. This type of tool can be effective in drawing crowds from online directories that are crawled by users seeking specific products and services. Furthermore, search engine optimization may focus on driving traffic to a website from online review guides and other reliable resources for information in the consumer marketplace. A traditional email marketing campaign can also be launched for clients who want to send out personalized messages to recipients. This strategy integrates special offers such as digital coupons that may be downloaded or printed via email. Additionally, Hudson Horizons sets up RSS feeds and other applications that keep subscribers updated about topics of interest on a regular basis.