In the dynamic world wide web, search engines often change their algorithms for ranking websites based on certain criteria. As a marketing agency, monitorSEO is dedicated to studying the patterns of algorithms that control the rankings of web pages on Google, Bing and Yahoo. In an era that is dominated by mobile devices, it is equally important to pay attention to responsive web design. Search engines favor websites that are optimized for smartphones as well as tablet devices. However, there is still an emphasis on the structure of coding for traditional desktop web browsers. The forte of monitorSEO lies in search engine optimization on a local, regional and international scale. The type of marketing solution offered ultimately boils down to the clients' needs. For example, a small business might focus on attracting customers within a certain neighborhood. An online store would benefit from using SEO to attract shoppers from all over the globe.