Considering that most SEO agencies strictly focus on the needs of the client, it is bracing when an agency takes a different approach by focusing on their clients' consumers. At Comrade, the focus is on inbound marketing. This technology-driven company considers the mission before the results, which is also a manner that differentiates them from most. By concentrating on the brand, Comrade is easily able to research the profiles of the consumers in the area, thus distinguishing a target audience and implementing a strategy to attract both that audience and a more global one. Alternatively, the agency focuses on the mission statements of their clients' companies to better establish a brand, ultimately maintaining the company's image whilst strengthing it. A mantra of "Passion, commitment, and excellence" stands in favor of Comrade and is utilized throughout all of their affairs.