540 SEO is a web agency that specializes mainly in search engine optimization. Search Engine Optimization (SEO) is basically where a website is tagged with keywords specific to the subject matter and by plugging them into a search engine like Google, users can pick up a website within the first few results. This is the main focus of 540 SEO, which not only utilizes SEO strategies but also other things related to it, such as Adwords expertise. The company offers these strategies, especially pay-per-click (PPC) ones because this is the best way to draw attention to a client's brand. It is considered a quick way to drive up traffic and with a proper package, users can find themselves with a step up on other competing sites. This also includes things such as demographic targeting, meaning using Adwords and tags that cater to customers who are part of a specific background.