L SEO has four sectors to the search marketing and optimization strategies they employ to help clients rank highest on search engines. They perform audits, look at local search terminology, marketing techniques, and site performance. They concentrate in sections to ensure that they offer a variety of services that are small enough to tailor to the needs of the client. Their goal is to adapt the strategy to the client firm so that they give the customer the highest potential return on investment. The audits identify the best words for use on the client site and social media pages. They learn what phrases people often type into search engines when they want a particular product or service. Expert writers create blogs and news articles for the client that uses the most organic local terms so that the customer comes up in searches more often that the competition for top success.