Branding itself as a “remote marketing department,” Northcutt focuses on building custom inbound marketing systems for clients who want to increase the volume and quality of leads from the Internet. The services it offers to accomplish this include search engine optimization (SEO), blog strategy and copywriting, infographic design, social account management, media interviews, link building, digital strategy, and affiliate marketing. Northcutt’s clientele has included Nexcess, Outscale, NextStep, SimpleTextin, Liquidweb, Steadfast, Atlantic.net, Ahosting, and Cartika. Northcutt has been covered by several publications and industry experts such as MOZ, HubSpot, Search Engine Journal, Problogger, VentureBeat, Fast Company, Readwrite, and Inc.