Most people use a search to begin their online experience. That means that search engines, especially Google, can play a vital role in a business' success. After all, if the people who need your products and services can't find you, they will never buy from you. Northcutt is in the business of optimizing client websites and online content to get found in search engine results. This process depends on identifying and understanding target markets and publishing valuable content that impresses both search engines and prospective customers. Google uses several hundred factors to decide what sites get listed first for a particular query. Managing all those indicators can easily overwhelm one person. To cover everything, Northcutt assigns at least four specialists to every SEO project. In the end, Northcutt's clients enjoy impressive search engine visibility that translates into growth in website traffic and sales.