Search engine optimization (SEO) refers to the actions that are performed on both the front and back ends of a site in order to help boost its search engine results placement (SERP). If a site has a high SERP, it will get more leads, clicks and conversions for the company compared to one that has a low SERP. This is because few consumers who are searching for information or a product are going to navigate through the dozens, hundreds or even thousands of results pages that a search engine delivers. One of the ten best companies for SEO implementation is Falling Up Media. The team at Falling Up Media drives its work with data. With the data in hand, they can compare where a site starts to where it goes once the SEO is in place. Falling Up Media enjoys helping clients to grow and thrive in the worldwide economy.