Search engine optimization (SEO) campaigns allow a company to get a leg up on competitors who are not using this marketing strategy. SEO is a lot more than sticking in some keywords or even putting in a lot of keywords. The site's content needs to have the right ratio, and the content must be useful to consumers. The algorithms check for nonsensical stuff and ding sites that aren't providing what consumers need. A site should also use SEO in its image tags and meta tags for graphics and videos. The algorithms look for these attributes, too. Companies that want a boost in their SERP would do well to choose Northcutt for their SEO services. As one of the national leaders achieving a top ten spot in the list of the best SEO agencies, Northcutt is recognized for helping its clients to grow their base of customers and for increasing sales.