Search engine optimization (SEO) has been the mainstay of digital marketing for a long time. For more than 25 years, SEO has been the leading tool in how companies ensure that consumers are able to find their sites after conducting a relevant organic keyword search. With so many sites out there, a company has to work hard in order to set itself apart from the competition. Consumers are busy, and they will rarely navigate beyond that first page of results after entering their search term into the window of the search engine. The team at 180fusion strives to ensure that its clients are able to achieve and maintain a top search engine result for at least one set of relevant keywords. In most cases, the client gets a lot more than one top ranking. 180fusion thoroughly researches the phrases that customers use, and they build that terminology into the site.