While search engine optimization (SEO) might seem boring and like an old hat, it remains an important part of achieving a good SERP. Without SEO in place, a site might not get found by the people who are in desperate need of the information that it contains. The site might not get ranked well, which would lead to a drop in traffic and a subsequent lowering of the conversion rate. One of the leaders in SEO and site design services is EIGHT25MEDIA. Each person at EIGHT25MEDIA plays an important role in satisfying a client's expectations for a site with a great SERP. The clients are able to realize their expectations because the team at EIGHT25MEDIA works diligently. They test their SEO work and research which trending words to use. Because trends may come and go, they regularly check the site's SERP in order to see if any tweaks are needed.