Search engine optimization (SEO) is a key service that every business needs to have if it wants to maintain a website that people can find when they conduct a search. Since few people navigate beyond the first page of results that an organic search returns, a site that is not on that first page will get less traffic than it might deserve. When a site has authoritative information, an SEO campaign can help it to move up to that first page of results. As leaders in the implementation of SEO campaigns, Charlotte SEO understands how to help a local business noticed ahead of the competition. Charlotte SEO is also adept at researching the terminology that should be included within a site's content, tags and links. Then the firm's marketing and programming staff gets to work, testing the site and ensuring that the algorithms will pick it up for ranking purposes.