MMilas Marketing is a firm that performs well in niches like online marketing. Such a specialty includes search engine optimization, a type of method used to improve the appearance of websites in the eyes of Google. In order to launch successful SEO, this firm first has to do some research on the types of visitors that are expected to visit a website. Market research is a crucial component to any marketing campaign that is done online or even in traditional niches like television. Keywords are not just stuffed randomly into web pages, but instead they are carefully placed into articles, captions and other features that are visible on main pages. MMilas Marketing also tries to mix up the content that is shown on landing pages in order to add a dynamic element to the appearance. A home page should not appear to be static or outdated since it makes first impressions on users.