Search engine optimization is a complex strategy used by people to get their websites to the front pages of the major search engines. When a website is able to get their website to the front page of a site like Google, their traffic can increase by over 200 percent. If you think about how much that affects sales, then you begin to understand why it's so important to have your site optimized for the search engines. The problem is that you need to worry about running your business because you don't have the time to become a web guru as well. This is why you should turn to Straight North, which is a company that specializes in search engine optimization. They'll do all of the hard work getting your site to the front pages so you can focus on your business and the influx of new customers.