Linchpin SEO is a Chicago-based search engine optimization agency that helps businesses of all sizes increase their visibility on the Internet. They begin by examining a clients needs and seeing if they require national or international exposure online or if they are a small business that just needs to rank well on the local search results in their area. They start by creating a website that utilizes the latest technology and SEO friendly programming structure that gives their clients an advantage over the competition in page rankings on the major search engines. The talented programmers, writers and developers at Linchpin SEO then follow a multi-stage strategy that involves defining the goals a business has for its brand and optimizing their website and marketing strategies with this goal in mind. Content strategy and link building are also important elements in their overall plan to catapult a companies website above the competition.