Founded in 1997, Straight North is a digital marketing company headquartered in Downers Grove, Illinois. Its marketing services include search engine optimization (SEO), pay-per-click (PPC) management, display advertising, email marketing, and Google Analytics. Straight North also works with clients to create responsive websites (which are optimized to function and look great on any type of device) and optimize their conversion rates. Clients of Straight North have included Glue Machinery Corporation, Hormone Health Network, Virginia Spine Institute, BluePay, Illinois Vehicle Auto Insurance, and the NFL's Chicago Bears. Websites for media outlets like Forbes, Yahoo! Small Business, NBC, and Smashing Magazine have published Straight North content. In addition to its Downers Grove headquarters, the company has offices in Chicago, Charlotte, Baltimore, and Washington, D.C.