Straight North is the name of a search engine optimization agency. Straight North is an internet marketing company that is made for getting clients to take their business in the right direction, which is towards the top in a very competitive and often crowded business market. The agency is based heavily on getting results and offers a wide variety of services such as web design, pay-per-click and search engine optimization. Search engine optimization is the act of tagging a web page with certain keywords and plugging them into a search engine, so that when people go to look the words up the client's website will be among the first results. This ensures that their page will take in a lot of traffic right away. Along with this, it also ensures that people who are satisfied with what they see will likely come back a second time and spread the word.