Search engine optimization (SEO) plays an important role in doing business. In order for a site to get found, it needs to deliver quality information and be recognized as an authoritative and trustworthy source. It also needs to use specific words and phrases that demonstrate its authority around a certain subject. In addition to a site's quality images, graphics and easy to understand content, it needs to strike the right balance between keywords and content. Chicago Ranking understands how to achieve that balance. As a leader in SEO, Chicago Ranking helps its clients to become more profitable by getting more traffic to its website. When a site is easy for consumers to find, the business has a better chance at making sales. Chicago Ranking stays on top of algorithm changes, which helps to ensure that once a site achieves a first-page ranking, it continues to perform at a high standard.