When a company is in need of more website traffic and an increase in conversions of visitors to customers, a search engine optimization (SEO) project is a wise choice. Trying to figure out how to go about an SEO campaign could be confusing without the right types of research skills and marketing expertise. This is why savvy owners of businesses turn to the SEO experts at Linchpin SEO. The team at Linchpin SEO spends time researching the optimal words and phrases to use in a client's high-quality website content. They also work to ensure that the right long-tailed key phrases are also used in the site's behind-the-scenes image tags. Linchpin SEO also researches how consumers get to the websites of their clients' direct competitors, and they work to help get some of that consumer activity directed toward their clients' sites. Linchpin SEO is a top ten SEO service in America.