Zadro is a Chicago-based website design firm and search engine optimization agency. The creative agency also handles web hosting and pay-per-click marketing on an in-house basis so that clients can have most, if not all, of their content marketing and web hosting needs met from one source. Using a five-step process to create responsive websites, Zadro's web designers seek to create websites that are tailored around each client's particular customers and industry. The designers at Zadro claim that "100% satisfaction" is the goal behind every new web design. Combining UX designs and SEO in order to create customized marketing solutions that increase conversions is the end goal. Search engine optimization at Zadro has three overarching aims: increasing traffic, enhancing rankings, and skyrocketing conversion rates. Zadro focuses so intensively on search engine optimization because over 90 percent of online experiences being with a search engine. Greater brand visibility is virtually guaranteed.