Search engine optimization, also called SEO, has for a long time played a key role in the success of a website and a company's position in the online marketplace. Whether a company has been around and had a site for a long time or it is a new business, it needs to have this sort of a marketing setup in place if it wants people to find the site when they perform relevant searches with terminology that is related to the products, services or information on the site. The 312 Digital agency works to implement effective SEO campaigns that drive traffic and build a site's authority. 312 Digital researches the most used words and phrases that bring consumers to their clients' sites. They make sure that the site content and coding has the right ratio of those words, and then they regularly monitor the site's performance in the search returns.