Rather than focusing merely on an eye-catching Website full of great contrasts and bright colors, Straight North helps its clients focus on building Websites that attract the right customer - the one that is there to search for a particular service or product. This type of Website building is known as results-driven marketing, and it is what Straight North excels at and for which it has been awarded. In fact, Straight North particularly focuses on search engine optimization, which can raise a client's online visibility, increase leads and generate plenty of new revenue based on the amount of advertising funds that were put into the marketing campaign. Straight North starts with free SEO audits to show companies where they stand in search engine results lists. It then works with these numbers along with customer needs to develop improved Websites that rank higher on Google and are highly responsive.