While the quality of a site's content remains the leading concern of search engine algorithms, the words and phrases that are used in the content are also critical to the achievement of a first page ranking. If a website is going to achieve this position when a consumer makes a search that uses a particular phrase or keyword, then it needs to have the right percent of those words used in the content. Scott Keever SEO Washington DC understands how to achieve the ideal ratio of keywords to content so that the site is still useful and informative to people who visit it and so that the search engines will find it and put it at the top of the listing. Scott Keever SEO Washington DC keeps updated on algorithm changes and goes back to make tweaks to the sites it has optimized so they can maintain their top result.