Among the marketing solutions offered by eMarketing Concepts is search engine optimization. This service is applicable to dental websites that ultimately aim to convince people to receive treatment at the location that is being promoted. However, the challenge is to attract individuals to a given domain name that is registered by a dental practice. People simply type in a string of keywords into search engines and hope to see results featuring local dentists within a specific zip code. The staff members at eMarketing Concepts know that it is very important to include geographic keywords into web pages of a dental website. The terms definitely help in establishing high rankings on Google and other top search engines. Additionally, photos and videos that are posted on dental sites have to be colorful and detailed. Patients have a natural curiosity about the dental procedures they will receive, so graphics and diagrams play significant roles on web pages.