Growing a dental practice takes advertising across a variety of landscapes. A need for great content and succinct SEO strategies are also necessary. This includes keywords that attract new patients. Prodentite is a firm that works with all dental specialties including Orthodontists and Periodontists. There is a difference between a dentist and a specialist. This firm engages in four areas to increase the metrics for clients. They include website optimization, local search optimization, paid advertisement, and call tracking. Each has an impact separately, but together is the powerful strategy that Prodentite has discovered. They use these resources through a comprehensive analysis of existing and new websites. A staff of proficient copy writers takes the results and develops keywords that identify specifics for each client’s practice. They develop content for blogs that is valuable for patients. Paid advertisement is strategically placed with social media to drive traffic to websites that converts to new patients.