Prodentite creates websites exclusively for dental professionals, with unique content about dental procedures that is designed to educate and engage prospective patients. Prodentite also arranges for a professional photographer to photograph the dental office and staff for the website. Local search engine optimization and citation building are featured services, in addition to traditional SEO. Prodentite also offers Google Adwords setup for clients who want a pay-per-click advertising campaign. The dental SEO firm also teaches dentists how to deal with negative online reviews on Yelp, Google+ Local and other online review websites. Prodentite also teaches dental professionals how to ethically encourage reviews from patients, in order to develop positive online reviews.