Netmark forges solid communication levels between dental firms and patients by using articles and social media comments that people trust. They combine information with organic keywords to ensure that the client ranks highest. They describe the company with search terms that people use to look for a dentist in that particular market. Tracking phrases with the top analytical software is how Netmark gets more people to visit the client site and spend time looking at the information listed. They try to get people to trust the dental client by listing things they learn about the physician in the discovery phase of SEO. The information they pass on happens to encourage an emotional connection that helps build a loyal brand. The more people that are loyal to the dentist, the better the word-of-mouth advertising is for the dentist. The goal is to get as many of the locals talking as possible.