Blue Corona is a US-based marketing analytics and search engine optimization company. Blue Corona devises marketing strategies that are aimed at maximizing client return on investment. The company also enables clients to monitor their marketing campaigns through analytics software. Blue Corona stresses the importance of accurate tracking tools for maximizing the marketing ROI. The company promotes client websites on search engines, such as Yahoo, Google and Bing. It also specializes in website design services, enabling clients to generate leads from their website. It focuses on inbound marketing approach that sends traffic to the client website, ultimately converting leads into sales.