Digital Current's employees consider themselves marketing geeks. Though most marketing companies consider themselves solely creative types, Digital Current has a focus on numbers and algorithms to ensure their marketing techniques get results. The company's approach to marketing is to look at the broader picture, rather than any single segment like social media or search engine optimization. The company also incorporates consumer data into its techniques. Using these statistics, Digital Current develops its marketing plans to garner more attention for their clients and to build their brand identity. It can also help Digital Current to modify existing plans and website content to ensure that those clients that visit clients' websites stay there.