Boostability was established in 2009. It aims to help its customers achieve success on the internet. It aims to be the global leader for small businesses and partners in online marketing in affordability, value and scale. Boostability was founded with the notion that search engine services should be affordable to all in the small business community. It wants to save the entrepreneurial spirit of the small business owner by helping the mom-and-pop shop, the local restaurant and the family medical practice. In just the first year, a talented team was assembled to create technology that would change the online marketing industry forever. Workload is divided amongst a group of specialists. Each specialist is focused on specific area of search engine optimization. It's like a factor-line. In April 2010, Boostability already had over 13 employees. After the first year, they outgrew their first office with 45 employees. The small business product had dont very well and they continued to double in size year after year.