Digital Current is the name of what is considered to be a best-ranked search engine optimization (SEO) agency in America. The purpose of the work at Digital Current is to help clients and businesses truly build their own base and to do so, they begin by getting a good foundation with SEO material. Search engine optimization is taking certain keywords that would be associated with a brand and plugging them into a search engine so that when people use them, the business name is among one of the first responses. This will no doubt increase traffic towards the site and begin to grab an audience but it also means that sales can begin to boost and people will also spread the word about the business to help it grow some more. Digital Current has produced content and videos for famed websites such as StubHub, Lowe's, Nickelodeon, Terminix and Farmer's Insurance.