The second that you put your business on the Internet, you become a global company. People from across the world can leave an opinion about your goods and services no matter who you are actually targeting. It makes sense to put yourself in front of the audience that is most likely to enjoy what your company does. From this core audience, you can expand into other groups of people. Global search engine optimization is all about streamlining and focusing your efforts, believe it or not. The worst thing that you can do is to try to catch the entire world in your net at once, especially if your company is relatively new. What Netmark (http://www.netmark.com/) does is to help you find that audience that will serve as your baseline to grow. They do this through search engine optimization strategy that has been proven to work across industries and in different locations.