Higher Visibility is the name of a global search engine optimization company that specializes in web marketing and running campaigns. Higher Visibility is tasked with aiding various clients in building their own brands and businesses by way of using technology in order to improve on their name. The agency employs a wide variety of services to ensure that their clients are satisfied, which can range from brand remodeling to web page design and development to using adwords to search engine optimization. The process of search engine optimization (SEO) is tagging a user's website with keywords that relate closely to their product. When customers go to a search engine and type in these keywords, the client's brand or business will be among the first results to show up. This in turn will lead to more people visiting that web page and allowing the client to build a very reliable consumer base.