When a company wants consumers from a wide geographic area to be able to find them when they perform a relevant search, it needs a global search engine optimization (SEO) marketing setup in place. Implementing a great global SEO campaign begins with doing a lot of research. Straight North excels at this. As one of the nation's 10 best global SEO providers, Straight North knows that having the data allows them to make forward progress for their clients. Once Straight North knows where a site is at before SEO, they can get to work planning out their approach. They research trending key phrases that consumers use in order to yield a first page SERP for the site of the client and the client's competitors' sites. Straight North uses those words on a strategic basis. Once SEO is implemented, Straight North monitors it and makes updates whenever the algorithms are changed.