Hotel owners have a special set of needs when it comes to attracting new customers because they practically need to find a large amount of customers every night to fill up their hotels. Milestone is a marketing firm that understands this business's unique set of needs. When you hire this firm to work for your hotel, they will do their best to find new ways for marketing your hotel. One of the prime ways that they do this is by adding hotel SEO content to your website. This means they will write new text for your website that includes certain words or phrases that are unique to the hotel business. These will be words that your customer base would enter into a search engine when looking for a room for the night. Once the you have your new text up and running, Milestone will monitor your results for effectiveness and response.