For hotel owners, getting people interested in staying in their establishments can be a multifaceted process involving the use of print and online advertising, SEO practices and website and app design. Many business owners do not have the time or skill for the development of a marketing campaign or customer-friendly website. O’Rourke, a company out of the Massachusetts seaside town of Newburyport handles a range of website, app, advertising and social media tasks for hotel businesses of all sizes. For O’Rourke staff, taking hotel businesses to the next level and increasing their sales are among its greatest priorities. O’Rourke’s skilled professionals specialize in areas such as website, app or graphic design. They have worked with companies from across the company on creative projects such as keycard design, brochure development, customized maps and print and online advertising campaigns. The company’s staff members understand the hospitality industry and its customers, but they are also concerned with customizing each project and product to the specific needs of a hotel, inn or bed and breakfast.