O’Rourke is a technology firm that delivers search engine optimization, or SEO, services for websites with a focus on the hotel and hospitality industry. Since internet searches have become a valuable way for customers to locate businesses, organizations that focus on getting their sites to appear in search results gain a competitive advantage. Because O’Rourke understands how search functions work on the internet and how important those results are to the hospitality industry, the firm can be a valuable partner for businesses looking to drive sales. O’Rourke drives organic, or unpaid, search results by identifying and researching keywords, optimizing content to focus on those opportunities, and building links to elevate the exposure of that content. The firm provides the unique focus on every webpage or post from a client to achieve continual improvement and expose customers to services the client offers. In short, O’Rourke gets companies in front of the eyes of potential customers.