HeBS Digital is a complete Internet Marketing agency with a specialty in the hotel industry. One of their key services is hotel search engine optimization. They have done SEO work for hotels for two decades now, so they have the experience that hoteliers need to succeed online. While there are certainly other methods of online promotion, such as pay-per-click marketing and e-mail marketing, nothing yields the long-term success per dollar spent that ranking well in organic search engine results pages does. About 33 percent of their current client's website visitors come from the SEO work they do to ensure that their sites are up to date with the latest best practices and search industry standards. Their coding and search engine experts take many factors into account from writing ad copy that focuses on the critical keywords that prospective customers will be searching under to doing all the behind the scenes coding that the search engines like.