Specializing in hotel marketing, Up: The Hotel Agency does both internet marketing and web application development. As hotels have their own unique needs, UP: The Hotel Agency helps its clients to understand how to promote themselves in the online sphere and to improve the booking process so that potential customers can arrange for their stays much more easily. UP Hotel Agency has experience working with multiple forms of promotions and advertising. Employees at the agency can help clients to design and maintain their websites. The company also assists with search engine optimization, social media marketing and developing marketing and advertising campaigns. The biggest difference between UP Hotel Agency and other businesses that do not work exclusively with the hotel industry is UP Hotel Agency's hotel booking engines. The company helps its clients to incorporate booking onto their websites and to test the effectiveness of these booking engines.