Milestone is a leading search engine optimization company that specializes in helping hotels connect with people on the internet. They conduct a thorough search of the website and any content related to the firm like blog posts and social media comments to find out how good the reputation of the client is so that they can make changes to repair any negative press. Milestone creates newsletters, press releases, and other media depending on the requirements and objectives of the individual customer to offer services that are tailored to the specific hotel. Their experts adjust and switch techniques to find the right combination of strategies and keywords that will get the client the most exposure on the web. They design schema tags, meta descriptions, and directory listings that incorporate keywords and geographic phrases to boost access to the client site. Milestone connects hotel clients with other agencies in their sector to promote networking.