Milestone is located in Santa Clara, California. They are an Internet Hotel Marketing Company that specializes in search engine optimization. Milestone uses the Naptune search platform to help them identify keywords and phrases that their hospitality agents should be using in their content and on their website. They use this platform to help them fine tune their services to remain relevant to the fast changing markets of today. Milestone uses schema tags to help them find the most vital words that hotels need in their content to succeed. They get their clients much more visibility by using geographic terms in their descriptions and posts. They embed keywords into meta tags for better visibility that increases the traffic by getting hotels in front of their target audience. Higher traffic rates lead to higher conversion rates. This gives the hotel time to share their brand with a good chance of creating a lifelong relationship.