Sabre Hospitality is a marketing agency that provides search engine optimization services for clients in the travel and hospitality niches all over the world. This firm works mostly with hotels, resorts, inns and motels that are located in popular tourist destinations. Sabre Hospitality optimizes hotel websites by adding plenty of high-quality content in text and multimedia formats. A hotel website must include much more than just a reservation system for rooms and suites. Such a domain has to present all of the amenities that are available for guests and visitors. For example, a virtual tour can be embedded into a section that is entirely dedicated to presenting the overall atmosphere of a given hotel or resort. Sabre Hospitality also writes thorough descriptions for each image or video clip that is posted on a hotel's website. Search engines often scan and analyze such tags that identify the significance of media on Web pages.