Milestone helps their customers in the hospitality industry fill more vacancies through the use of search engine optimization. They work with the client to help them understand the local market so that they can form a solid plan for success. Milestone is known for using a combination of techniques to get their client listed on the first page of local search engines like creating social media content that gets the attention of travelers who are planning a business trip or vacation to the area. They check listings on sites like Yelp to make sure that their customer is included, and the business information is correct so that people can find them with ease. Milestone also creates meta tags, schema markups, and blog content that helps promote conversation about the business for word of mouth advertising. Highlights about popular amenities is another way that Milestone gets people to book with their client.