Expedia and other internet-booking website have fundamentally changed the way that hotels need to advertise and promote themselves to fill rooms and support their bottom line. An ever-increasing number of consumers are ditching phone books and travel agencies and turning to their internet search engine to find their vacation rental and hotel rooms. Therefore, hotels and hospitality businesses are choosing to hire online experts to help them effectively advertise themselves. Up: the Hotel Agency is known to be one of the best search engine optimization firms working in the hospitality space. They have worked with a long list of clients to improve their online visibility to customers, and this has been a tremendous success for their clients.