HeBS Digital helps travel firms and hotels find ways to get found by more travelers. They work with the client to find out as much as they can about the local market and the competition. They track keyword phrases and whether they are used in global or local searches. HeBS Digital adds the client to as many directories and network pages as they can to broaden the range of exposure. They use targeted keyword phrases to create social media content that people are likely to share on personal web pages and social media. They post pictures and detailed descriptions of the area near the hotel along with a list of the most popular amenities. Writers highlight the best features of the property in blog posts that use geographic phrases that help the reader connect with the hotel and figure out where the site is relative to other businesses in the area.